What is SEO? And Why is it Important?

SEO stands for Search Engine Optimization. It is practice for optimizing the particular website to achieve higher rankings in search engine organic results. It is also a process to increase the visibility of your website or business in search engines and get more traffic. There are two major goals of SEO. First, it helps you understand user queries on search engines so that you can create high-quality content to satisfy the user’s intent.

Second, it helps you create a website that search engines can crawl or index and understand its content. Apart from that, if you are following good practices of SEO, so it is a great way to boost the quality of websites by creating them user-friendly, faster, and easier to navigate.

The most powerful SEO task you have to do with:

  • Creating content that will make the user happy 
  • Knowing what users are searching for that is related to your products and services.
  • Through Several SEO techniques, giving the right signs to search engine crawlers and algorithm

7 Points that covers why SEO is it important for every Digital Marketer

In the competitive market world, SEO marketing is more important than ever. Search engines help thousands or millions of users per day to find an answer to their questions or give the solution to their problems.SEO can help you get free targeted traffic if you have any website, blog, or online shop.

It helps to improve the visibility and ranking of websites

Most search engine users are more likely to click on one of the top 5 suggestions in the search engine results pages. If you want to gain traffic or increase visitors to your online business, your website needs to appear on the top of the search engine pages. For these benefits, you need to optimize your websites through various SEO techniques properly.

Organic Search Is Usually the First Source of Website Traffic

Organic search is an essential part of most businesses’ website performance and a fundamental part of the buyer funnel and accordingly encouraging people to engage with the product. As marketers are well aware, Google has a much higher share of the search market than other competitors such as Bing, Yahoo, Duck Duck  Go, and a slew of others. Google controls roughly around 75 % & own search market worldwide.

However, the remaining 25% of the global market controlled by other engines is important to brands. Google is one of the most popular email service providers and most visited search engines in the world. Not to consider the fact that YouTube is the second most popular search engine in the world. We know that most internet users use Google at least once a day to obtain information. A reliable resource on Google as brand visibility and other search engines will always work to its benefit.

What is SEO and Why is It important for every marketer.
What is SEO and Why is It important in the competitive market

SEO builds the creditability and trust

Any experienced SEO aims to set a solid foundation for a beautiful website with a simple, effective user experience that is easily searchable because of the brand’s trust, credibility, and digital qualities. When it comes to search engines like Google, many factors go into creating authority. As we mentioned earlier, authority develops over time as a result of factors like .

  • Acquire High-Quality Back links
  • Positive User Behavior
  • Machine learning signals
  • On-page elements and content have been optimized.

However, more than most, if not all, other digital improvements, building that authority will benefit a brand. In real it is quite impossible to create trust and honesty immediately. Above time, authority is built and acquired. It takes time, work and dedication to build a brand as an authority. Still, it also needs to give valuable, high-quality services that enable customers to trust a brand.

It is good for promotion through social media.

SEO is good for the promotion of websites through social media. People can also reach your website through Facebook, Twitter, and other channels. SEO is also important for the people who get your website by searching on Google are more likely to share it on Facebook, Twitter, or other social media channels.

SEO  helps to improve a better user experience

Everyone wants to improve their website ranking organic and also increase their visibility. Some people know that offering the best possible user experience is a key success of any business.

Google has figured out how to read a good or bad user experience, and a good user experience has become most important to website success. Customers are well informed about their wants and desires. If they cannot locate it, there will be a problem, and as a result, performance will decrease.

Google’s development into a search engine provides the user information they ask for immediately on the SERP, and it is a classic example of building a positive user experience. The goal is to provide the people a more quickly and conveniently information in fewer clicks. Users’ positive experience is involved in quality SEO, and it is supported to work to a brand’s advantage.

SEO best practices are updated regularly

SEO tactics implemented on a brand’s websites are great to have across its digital properties. But if the engagement is only for the short term and the site is not re-evaluated daily, it will no longer improve due to other roadblocks. So you need to update the SEO best practices regularly.

SEO Is a Relatively Low-Cost Service

SEO is quite inexpensive, and the reward will almost surely be important in terms of the benefits of brands and the bottom line.It is not marketing expensive, but it’s an investment in your company. For the next several years, good SEO implementation will reach the website to a better height.

High-quality SEO on a website and digital resources will always benefit its marketing efforts. It’s a new-age marketing strategy, but it’s important to an appearance of a company online today, particularly as the amount of data available and the competition grow.


SEO is one of the priorities of every company that wants to promote its brand online.SEO helps to enhance the experience of users towards your business. You can reach your audience through various marketing channels, either Facebook or Google, but you can’t give a good user experience without optimizing any website.SEO is important for every business that wants to promote, convert or either engage the audience . You need to update the SEO techniques regularly and keep patience because it will give you the best result with long-term benefits.

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