Email marketing is one of the most acceptable methods to stay top-of-mind with existing customers while gaining momentum with new prospects in today’s digital marketplace. Let’s understand the do’s and don’ts of email marketing. According to HubSpot’s State Of Marketing Report, promotional emails are still the most popular email form.
An email marketing campaign is where a business or service provider sends an email to a prospect or existing customer base. The recipient takes action or somehow connects with the sender to generate sales.
The email marketing campaign is successful when the email recipient performs the desired action and interacts with the website. This puts you in front of them and their hearts, leading to future sales and referrals.
Do’s and Dont’s of Email Marketing
There are a few essential do’s and don’ts of email marketing to remember.
Do’s of Email Marketing
Make a Catchy Subject LineThe first thing subscribers see when sending an email is the subject line. This is the moment when the campaign is successful or abandoned. A subject that appeals to you will encourage you to open an email and read what you have to say, so think carefully before choosing a reader and holding it. Make it short and sweet and give a clear incentive to open the email. Creating a concise and eye-catching subject gives users enough information to understand why opening an email is valuable to them to attract readers and website visitors. It is what we provide.
Keep your business in their mind.
As soon as they join up, send them a welcome email. Send a grateful welcome email to your most recent prospect, which has recently discovered you and indicated an interest in receiving your emails.
Do make sure the body of your email is short and sweet
When people open an email, they don’t want to read a whole litany, so keep it brief but not so short that your point is lost. When composing the body of your email, keep the following things in mind to ensure you maintain your reader’s attention and encourage them to take action:
Create an excellent hook right away.
Make your reader feel at ease.
Personalization is essential.
Engage your readers right away.
Find a way to tell a personal story.
Readers want to know they’re speaking with a natural person and can detect a white lie a mile away. So, make it unique. Tell a story about yourself or something that happened recently. It can be anything amusing, humiliating, or unforgettable if it is related to the subject. Readers are drawn in by stories. For want of a better phrase, they form kinship. Use them for your benefit.
Use A Branded Email Address
Avoid using email addresses like info@yourcompanyhere or customerservice@yourcompanyhere because people prefer to know who is behind the email. These appear suspicious, and email filters are increasingly flagging them as spam. Make sure your email address display name is at least the original name of someone at your firm. Professionalism will always triumph in an email campaign. Using your brand’s email address in your email marketing efforts will tell you that you are a legitimate company offering genuine products and services. Furthermore, branded email addresses offer more protection and privacy than free email hosting services.
Don’ts of Email Marketing
Don’t overuse images.
It is a well-known fact that most emails are opened on mobile devices, and due to data usage restrictions, many people turn off images on their cell phones. If your email aesthetic relies on many photos, it may never be read. In addition, loading an image can take a long time, and you don’t want the reader’s initial interest to diminish while you wait. So add some photos, but make sure the message is displayed in text format.
Don’t forget to add a call to action.
A call to action might be as simple as clicking on a link to your website or completing a form to get future content on your website. Without a functional connection, it will fail no matter how excellent, engaging, or appealing your email is. After all, one email is inadequate to show the reader everything you have to offer.
Don’t send the same email to everyone.
Never send the identical email to all of your email subscribers. Sending irrelevant material gives the impression that you are uninterested in your consumers’ demands.
Don’t buy mailing lists.
This is an absolute no-no. Many companies believe that buying a mailing list is a surefire way to get customers quickly. You may start draining your dollars into the drain. Your customers and prospects are not stupid. They know when they signed up for the mailing list. So if your business suddenly starts appearing in their inbox, that will make them mad. This can lead to badmouthing online, which can affect your brand reputation. There’s no assurance that your purchase list will be full of quality leads. You must have people’s permission to email them; it’s the law. So instead of wasting your time, money, and resources on buying mailing lists, put that effort into building a must-have lead magnet. Listings are slower, but they are more likely to turn those leads into customers.
Do not send an excess of emails in a week.
Do you want to get five to six emails from the same company every week? I’m sure I don’t. You want to be viewed as a welcoming guest, not a bother in your prospects’ lives. When you send too many emails, you might soon become the buddy others avoid by turning off their phones when you call. As a result, don’t overload your audience. Keep the number of emails you send to a minimum.
Email marketing is a powerful strategy when done correctly. And it’s important to know the Do’s and Don’ts of email marketing. If you follow the instructions outlined above, your list of subscribers will eagerly await your emails. Your open and click-through rates will rise, and you’ll be able to close more deals.
Ultimately, a successful email marketing campaign depends on the humanity in the email itself. The era of automated robot-like text blocks is over. Today, the most successful campaigns are aimed at people who need to know what they see, not just leads and dollar signs. So keep things simple, personal, and attractive. That way, you can immediately see the success of your efforts.