To be successful on social media, you must consistently create content that excites your audience and at a time when they are most likely to engage.
However, the optimal times vary depending on the audience. The ideal timing is highly dependent on the audience.
Find the optimal posting frequency.
In addition to the time you publish, you should also consider the frequency with which you post. Please consider what gets you the most views and posts at the time.
You don’t want to spam your followers with a million posts a day, and you also don’t want them to forget about you if you don’t post in a day. According to research the posting time should be:
- 3-10 posts per week on Facebook
- 5+ tweets per day on Twitter
- 2-5 postings per week on LinkedIn
- 5-10 posts per day on Pinterest
Review your social media strategy
Examine your present social media approach and keep the following elements in mind:
1. Are you meeting your aims and goals?
2. Are your social media goals still consistent with your entire marketing strategy?
3. Are you posting appropriate content? Images, videos, text only, or a combination of all three? (Hint: You should try all three!)
4. Is your audience reacting to your post?
Consider how your SMO will affect the above points positively (or sometimes even hostile).
Hashtags that matter
When it comes to social media optimization strategy, hashtags are just as important as the content. Hashtag integrations are available in some form or the other on every platform, including Facebook, Instagram, Twitter, and more.
Hashtags improve the quality of content and increase its visibility. They make it easy to track and classify content.