This article will let you know how google search works.
According to Smart Insights, 81 percent of individuals search for a product or service on the Internet. Google is a household name, with a search engine market share of 70.38 percent.
Your content/blog must be visible on search engines to appear in search results. This is probably the most important aspect of SEO: if your website is not found, there is no chance of it showing up in your SERPs (Search Engine Results Page).
What are search engines?
Answer machines are search engines. They exist to find, interpret and organize content on the Internet to provide the most appropriate answers to searchers’ requests.
Some search engines are Google, Bing, Baidu, Yahoo, etc. Google Search, one of the most widely used search engines on the planet, has its own technology for interpreting the requested information. The Google search engine uses its algorithms to process billions of requests to offer the best possible search results every day.
When it comes to how a google search engine works to filter its results, google goes through some steps to get results. Google uses its algorithms and the information on its platform to search the Internet. Consequently, Google’s algorithm assists in providing the most relevant results for a user’s search.
Here are some steps to understand how the Google search engine works:
Sources of information on Google include:
- websites
- Google My Business and Maps User Contribution are examples of user-submitted content.
- scanning of books
- Internet-based public database
- Images, Videos, and many other media
What is SERP (search engine results pages)?
When users use a search engine like Google to hunt for anything online, they are presented with search engine results pages. The search engine provides a SERP when users fill in their search query (typically using preset terms and phrases called keywords).
Each SERP is unique, even when run on the same search engine with the same phrases or search queries. This is because practically every search engine tailors the user experience by displaying results depending on factors other than the user’s search terms, such as the user’s geographic location, browsing history, and social preferences. Although two SERPs may appear identical and include many of the same results, slight differences are common.
This is why everyone aspires to be on the first page of Google. If you’re on page two or beyond, you’re practically invisible.
What are the search engine roles?
Search engines have three primary roles:
- Crawling: When Google or another search engine sends a bot to a web page or online post to “read” it, this is known as crawling.
- Indexing: The indexing process involves storing and categorizing the content found during the crawling phase. Once a page has been indexed, it may be shown in response to relevant searches.
- Ranking: By sorting them from most relevant to least relevant, provide the pieces of content that will best answer a searcher’s query.
What is search engine crawling?
Crawling refers to how Google and other search engines search content to be indexed. It is the method or practice via which search engines transmit a team of robots (also known as crawlers or spiders) to look for new and updated content. This content could be a webpage, a picture, a video, a PDF, or anything else.
Google starts inspecting web addresses based on prior crawls and sitemaps provided by website owners. Web crawlers move from one page to another page, accumulate information about these sites and any changes, such as new data, new page links, or updates, and send it to Google.
Google Search Console entitles website owners to monitor, maintain, and choose how Google crawls their sites and processes WebPages. Owners can request a recrawl through the console or opt-out of crawling using a robot.txt file.
What is search engine indexing?
Search engines use indexing to organize the information and websites they have access to. Google interprets the data on a page when it is detected. Google examines the integrated content on a webpage, such as videos, photographs, catalogs, etc. Indexing is the term for this process. This data is then saved in the Google index, a huge database maintained on a computer.
Indexing is an important element of typical search engine operation because not indexed information has no chance of ranking for a search result. When Google’s computers search for webpages, they scan the page’s content in the same way that a browser does. It preserves any important pointers in the search index, such as keywords and freshness.
What is search engine Ranking?
In SEO, ranking refers to a website’s position on the search engine results page.
When a user types something into a search box, Google looks through its large content collection to see which websites are most relevant to the user. It considers parameters like language, location, and device.
The ranking of a website or URL for certain keywords or keyword combinations differs in each search engine. A domain may score in the top three on Bing for a specific keyword but not even on the first page of Google search results for the same term. Of course, not all search engines are the same – Bing, Google, Yahoo, and every other search engine calculate rankings differently and rank websites differently.