Various other digital marketing strategies have emerged, but many people have questions in their mind :- is email marketing is still important for businesses? In short :- Yes, Email marketing strategy is one of the best strategies that help to reach with your target audience and increase the conversion at an affordable cost. An email marketing tool provides the capability to your business to reach your customer easily.
Top 10 points that cover Why Email marketing is Important for your businesses.
Helps to stay connect with your audience
Emails can help to inform your customers regularly. Consumers are capable of checking their emails when it’s useful for them. It can give a feeling to the customers that you are thinking of them . This email can be as easy as saying like “Here is a special offer! Or Hii, what’s on your mind. Those who have signed up to your business email list have already committed to receiving these notes. So customers will like to enjoy this mail as long as you give them something worth and it will help boost the engagement with your customers.
Email marketing has a larger reach
“Facebook claims that they have 1 billion active users and Twitter has 255 million; it’s very attractive to believe that social media is the most powerful method to reach the right target audience.”These numbers are very impressive, but the statistics on usage of email are not so usually shared. According to Radicati, the total number of email accounts worldwide was 3.9 billion in 2013 and predicted to reach 4.9 billion in 2017.
While this might seem surprising first, think about your online behavior; when you sign up for any online store or any website, you have to create your account by the help of email address. You also need an email address to create a social media account, either Facebook or Twitter. This social media helps the users by sending emails about the activity like someone like your photo or comment on your image.
Email marketing is the web currency, and anybody has an active email address. And while Facebook might seem everywhere, the continuing struggle over the data breaks and privacy means a lot of people closing some social media accounts. So when it comes to connecting with your customers, there is no other medium or channel with a more extensive reach than email marketing. That’s why email marketing is most important for every business.
Email marketing is affordable
The email campaign is very cost-effective. The only cost is an employee’s salary that creates these emails or any platform you are using to make your emails, such as canva or Hub spot. Email marketing is not like paid advertising, where you have to pay for each click.
Furthermore, it doesn’t take that long to create email campaigns. You can spend one or two days creating content for your email. Then you can set up a workflow that is activated by a particular action. You don’t have to form various messaging or spend time sending to every customer by doing so. It will be sent automatically once activated; This method reduces the necessity to do repetitive tasks.
Easy to measure
Most email marketing tools offer the ability to track the performance after you have sent out your email campaign. You can track bounce rates, delivery rates, unsubscribe rates, click-through rates, and open rates. This analysis gives you with a better understanding of how your email campaigns perform and these metrics you should not ignore.
It is an essential part of your whole digital marketing campaign. Various studies and surveys analysis that it depends on your industry and target audience. If your customers need and expect daily emails, you better provide them. But sending too many emails is quite irritating to the customers and will increase your unsubscribe rate. It’s all about researching your customer’s journey and providing them valuable content.
Email marketing will be around forever.
Between 2005 and 2008, the hot suite was the largest social networking site globally. And June 2006 exceeded Google as the most visited website in the United States. All those users finally moved on to other social networks, and the site is now ranked 1500 as the most popular website in the United States. Imagine investing a notable amount of time and money into building an onstage audience only to find a ghost town a year or two years later.
On the other hand, email marketing has a long history of resistance. The first promotional email campaign was sent in 1978 to 400 audiences, and consistently email has been growing since.
Interestingly, the email has developed from a time where you needed a developer to build an email today, where tools like mail chimp that empowers the new marketer to create and send beautiful branded emails easily. This team has set the power of business email into the hands of more people. Besides building a social media following, building an email list is a long-term stable investment that will pay off for upcoming years.
It helps to easy communicate with customers
For various, social media networks are a personal form of communication used to keep updated with family and friends. When someone Login into their social media accounts, they see their photos and updates of the people. In contrast, email is an extremely more professional medium to communicate with people quickly, and they expect to receive products and services information through that channel. According to the report of marketing sherpa,83% of people want to receive promotional content through email marketing as compared to social media.
Increase brand awareness
Social media is not only the platform that helps a company brand awareness. Possessing a customer email address means one thing: they showed an interest in your business. Email marketing gives you the capability to increase that level of interest, that brand awareness, by staying top of mind. For every business either small or large ,email marketing gives the great importance to them.
It doesn’t mean to send five daily mails to every single people—Thats, not a great way to engage customers. Rather than promote some content that spreads activeness in the local community. Various businesses try to sell their products too many times through email marketing and completely ignore the factor of brand awareness. By doing so, they can be prohibiting the possibility of building customer trust and adding an insight personality to their brand
Helps to drive traffic
With the help of email marketing campaigns, you can send users to your website. Your email content gives a Call to action (CTA) within the email that sends users to your websites. These CTA could drive users to your contact, signup, or download page where users engage and take actions. For example, if you create a blog article in a website, you can take users to your blog page to engage with your content. This can help you to generate leads by the help to find your engaging content and have the potential to be your customers.
Building your contact list
Building a contact list is the basis of email marketing campaigns. Without any list you wouldn’t have to send any emails. This contact list helps you manage the stages of each customer’s lifecycle. The contact list data is something that you keep or create. Through emails, you can keep engaging and attracting with your customers. Those who have well defined contact list, email marketing is most important for their business.
Helps to provide good customer service
Emails can help to offer the best service to your customers. When customers place an order, they always look for shipping or delivery updates. They sometimes also write emails about any specific queries. Giving the correct information to the customers is very important. Responding quickly to customers queries makes them happy and satisfied with investing in your brand. After the customer purchase, you can further ask for feedback and provide more informative and knowledgeable content.